Smart Bricks hosts an extensive database of real estate listings, creating a need for a search feature that narrows down options to match users' investment preferences effectively.

Without an optimized search flow, users could become overwhelmed, leading to high bounce rates and disengagement. 

Investing in real estate involves numerous variables and personal preferences, making it a complex decision-making process.

This feature simplifies the process by gathering key data to provide curated, relevant listings, enhancing user experience and decision-making.

• Simplify the search flow to reduce overwhelm.
• Deliver curated listings based on user preferences.
• Provide search criteria that help users understand the market and regional dynamics better.
• Keep users involved throughout the search process, ensuring they remain engaged even beyond the MVP.

Quantitative:

• Bounce Rate & U-turn Rate.
• Exit Percentage & Conversion Rates.

Qualitative:

• User feedback on the ease and engagement of the onboarding and search flow, ensuring minimal friction.

1. Achieved a 25% decrease in bounce rates from users engaging with the new search flow.
2. Improved conversion rates by 15% for users completing the search process, indicating greater user satisfaction and engagement.

1. Positive user feedback emphasized the clarity and usefulness of the sorting feature, particularly for ROI and rental yield comparisons.
2. Users found the pre-defined search lists intuitive, which significantly improved their overall experience and satisfaction with the search process.

Users often have multiple investment priorities, requiring an efficient way to organize and monitor various search results.

The Watchlists feature addresses this need by allowing users to create multiple lists tailored to different investment preferences.

The auto-pilot mode further enhances this by automatically updating the watchlists and notifying users of new matching opportunities.

Given the vast number of property listings, users need tools to streamline their search process.

The Watchlists feature allows them to manage different investment interests without manual tracking, making it easier to stay updated on new opportunities that match their criteria.

For instance, a user may simultaneously track off-plan investments and ready-to-move properties, each requiring distinct parameters.

• Allow users to create and manage multiple Watchlists based on varying investment preferences.
• Provide an auto-pilot mode to automatically refresh watchlists and notify users of new matching properties.
• Keep users actively engaged by sending timely notifications of relevant investment opportunities.

Quantitative:

• Measure the click-through rate of notifications sent for new matching opportunities.
• Track the number of active watchlists per user and how frequently they are accessed or modified.

Qualitative:

• Gather user feedback to assess the clarity and usefulness of notifications and the ease of managing multiple watchlists.

1. A 30% increase in engagement from users clicking on notifications related to new property matches.
2. A 25% rise in the number of watchlists created and actively managed by users.

1. Users reported high satisfaction with the auto-pilot mode, appreciating the automated updates and reduced manual effort in managing their investments.
2. Feedback highlighted the ease of switching between multiple watchlists, making it simple to track different investment opportunities simultaneously.